For decades, brands have sought to win college loyalty early, embedding themselves in campus culture through grassroots tactics. Red Bull’s Student Marketeers, launched in 1987, slipped cans into late-night library sessions; Victoria’s Secret Pink ran a long-standing campus rep programme built around giveaways and events. Today, #RushTok is rewriting the playbook. Read amyfrancombe_'s guide to college influencer marketing through the link in our bio.