I was in the room in Cannes when they announced this, and truly… my first thought was, wait, creators can do WHAT?! Lowe’s Creator: Into the Blue is giving creators of all sizes the chance to pitch a brand-new product, grow an existing line, or bring them the idea your audience has been asking you to make forever. Lowe's will provide support for development, manufacturing, and distribution to get these products onto their store shelves. So yes, consider this your you-heard-it-here-first moment: that idea living in your Notes app might actually have a shot at becoming a real product. That you can actually shop! Let the tinkering begin! #LowesPartner #CreateWithLowes @loweshomeimprovement @lowescreator