🔎 Today’s Daily Sift: Social Media Social media is becoming a storefront. On August 27, YouTube added Amazon to its Shopping Affiliate Program. Eligible US creators can now tag Amazon products directly inside Shorts, videos, and livestreams and earn commissions when viewers buy. The distance between watching and purchasing just got smaller. Creator recommends. Viewer watches. Product appears. Transaction happens. Influence becomes distribution. Capital sees the shift. Creator commerce platform Levanta just raised $22 million after building a network connecting more than 90,000 influencers with sellers across Amazon, Walmart, Shopify, and other retailers. This is not simply influencer marketing anymore. Creators are becoming retail infrastructure. But the same attention machine is facing pressure from the other direction. Fresh criticism of Meta’s massive youth safety settlement argues that new limits on teen usage, notifications, likes, and nighttime access still lea...