A suit – or a state of mind. For Fall/Winter 26, we celebrate the power of tailoring as a confident companion to all the ways a BOSS lives. On the move through London, #AaronPierre showcases the attitude of the new season: ambitious, at ease, and ready for every moment. The precision behind the BOSS design DNA is redefined to feel right for now, creating tailored looks that work in every setting: from office hours to evening plans, travel days, weekends, and beyond #BeYourOwnBOSS Discover the collection at on.boss.com/WI26/BrandCampaign Follow BOSS on Instagram: instagram.com/boss TikTok: tiktok.com/@boss Facebook: facebook.com/hugoboss Pinterest: pinterest.com/hugoboss