The Hundred’s next challenge isn’t getting people through the gates. It’s giving them a reason to come back for the same team. Vik Banerjee, Managing Director of The Hundred, says the competition has succeeded in bringing new fans into cricket and creating a major summer event. But the next phase is harder: turning a great day out into genuine, long-term loyalty to teams like MI London, Sunrisers Leeds and Birmingham Phoenix. That kind of fandom can’t be manufactured overnight. It has to be built over years. #TheHundred #Cricket #BusinessOfSport