From PrizePicks super-fan to leading their retention strategy: meet Myles Bennett, our August Bonfire Marketer of the Month. PrizePicks is a daily fantasy sports platform centered on player predictions. Today Myles runs member engagement and promotional strategy for the app. Here are 3 actionable lessons on scaling member retention from his rockstar work: Listen and course-correct: Restored a fan-favorite promo based on direct member feedback, driving massive engagement and crushing target KPIs. Personalize at scale: Leverages 3x Braze certifications and Canvas journeys to keep every customer touchpoint relevant. Unify around peak moments: Aligns cross-functional teams from Product to Creative for maximum impact during major pushes like NFL Kickoff. Read the full interview at the link in our bio. #Braze #BrazeBonfire #MarketerOfTheMonth #RetentionMarketing #CRMStrategy