Q: How can marketing teams influence B2B buying decisions before prospects ever speak with sales? A: By connecting brand building to demand generation and adapting to a zero-click, AEO-driven search environment. On the latest episode of the Marketing Beyond podcast, Zoom CMO Kimberly Storin shares how marketing teams can show up in the right places and answer B2B buyers’ questions in the less visible stages of decision-making. She offers practical strategies to help your brand: 🔮 Reshape perception 💡 Stay relevant across an increasingly fragmented journey 🤝 Connect brand building to business growth Listen to the full episode by searching for “Marketing Beyond with Alan B. Hart” anywhere you get your podcasts!