A Tennessee tradition 34 years in the making is reaching a new milestone. 🟧 first_horizon will become the official jersey patch sponsor across 10 vol_sports programs, including Tennessee football. The historic partnership was facilitated in collaboration with the Vol Network. 🔗 Read the full announcement at the link in bio. #GoVols #VolNation #CollegeAthletics #SportsMarketing #NIL #PartnershipMarketing