Nostalgia is one of the hottest fast-food trends of the year, with many chains leaning into the past to grab customers' attention.
Chick-fil-A has spent much of 2026 embracing that strategy, in honor of the chain's 80th anniversary.
At the top of the year, the chain declared it a year of "Newstalgia," introducing retro cups and packaging while making soda-fountain-inspired floats and Frosted Sodas permanent menu items.
Its latest limited-time menu takes the strategy a step further by combining two familiar American favorites: chicken and waffles and s'mores.
Launched nationwide on August 24, the lineup includes three versions of a chicken-and-waffles sandwich, served with bacon, honey butter, and syrup, as well as a S'mores Milkshake and S'mores Frosted Coffee.
Read more about the new menu and whether Chick-fil-A's latest nostalgia play lived up to the hype at the link in our bio.
Story by Erin McDowell
(Credit: Erin McDowell/Business Insider)
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