Downtown is starting to tun up! 🔴🔥 The early stages of Digicel’s Tun Up Fi 25 promotion are taking shape at Big Tree in Downtown Kingston, bringing colour, energy and summer vibes to the heart of the capital. As Digicel celebrates 25 years of connecting Jamaica, the nationwide campaign is taking the celebration directly to communities with activations, experiences and opportunities to win. 🇯🇲 Swipe through for a look at the action as it gets underway. 📸 #TunUpFi25 #DigicelJamaica #JamaicaObserver #DowntownKingston