Camryn Bukowski’s garage in Phillipsburg, Montana, was getting crowded. She had been teaching functional fitness classes there and had plenty of demand since the nearest open-to-anyone gym was more than 100 miles away. But when Bukowski and a business partner decided to open Goat House Gym together in 2023, they soon learned that making a profit in the small town was tougher than they’d expected. Fortunately, Bukowski found resources from Verizon Small Business Digital Ready and learned she needed to factor in more of her costs to move past break-even. “We were really concerned that increasing our membership prices meant we would lose members,” Bukowski says. She restructured her memberships, raised her prices 18% and started to see a profit. “We didn’t lose members. [In fact], we were able to retain them. The Digital Ready courses gave me confidence to base our prices on real numbers and know my worth.” Digital Ready also taught Bukowski, who is now running the business on her own, ...