Introducing the Cheez-It Couch Committee. 🏈 A new campaign from @bbdonewyork where the all-powerful committee votes on what’s in and what’s out in the world of college football, while snacking on endless amounts of Cheez-It crackers. Topics like eligibility, helmet stickers, big-money donors, committing and more, are all argued and voted on from a one-of-a-kind, Cheez-It-shaped couch. First topic: 9th-Year Seniors 👀 #DoBigThings