A new first is coming to McGuirk Alumni Stadium. 🏈 Beginning this season, baystate_health will become the first brand featured on the UMass football field as part of an expanded, multi-year partnership with umassathletics. The partnership will reach beyond the field with new visibility across football, hockey and basketball, plus an expanded Junior Captain of the Game program creating unforgettable gameday experiences for local aspiring young athletes and dedicated fans, ages 6–12. Learn more at the link in stories. #UMassAthletics #Flagship #CollegeFootball #CollegeAthletics #SportsMarketing #CommunityImpact