Comment "Watch" for the full episode 👇️⁠ ⁠ ultimate.sevens is launching this September with a very different take on Rugby Sevens.⁠ ⁠ 132 of the world’s best Sevens players. 10-minute games. Tactical timeouts. Rolling substitutions.⁠ ⁠ A format designed to make the sport faster, more intense and more engaging for both fans in the stadium and audiences watching digitally.⁠ ⁠ Barney Pascall, Managing Director of Ultimate Sevens, explains how they’re taking a sport with real heritage and repackaging it for a modern audience.⁠ ⁠ #RugbySevens #UltimateSevens #BusinessOfSport