Don't hand off sales leadership overnight. Transition it.
If you're the founder, you're probably the one your sales team actually trusts. They show up for you. So the moment you announce "this is your new manager now," you're asking them to transfer that trust instantly to someone who hasn't earned it yet. That's how good reps start quietly checking out.
The founders who get this right don't flip the switch — they build a bridge. There's a co-leadership stage first. The future leader sits in on one-on-ones with you. They help run team meetings alongside you. They take on new hire onboarding. They start absorbing 10 to 20 hours a week of leadership work while you're still visibly in the room.
By the time you actually step back, the team already trusts this person, because they've watched you trust them.
If you're planning a leadership transition, map out what your future leader should be doing at 10 hours a week versus 20 before you hand off anything.
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