Promoting a sales leader doesn't mean you're done leading. In a commission-based sales role, retention never stops. Reps have bad days, bad weeks, bad months. Performance-based pay means their motivation naturally rises and falls, and someone has to be there coaching, managing, and re-inspiring them through it. Founders assume that once a sales leader is in place, this problem goes away. It doesn't. It just moves up a level. Your sales leader is also on a performance-based comp plan, which means they need the same ongoing support, coaching, and motivation you'd give any top rep. The mistake is treating the leadership promotion as the finish line. It's not. It's a new relationship that still needs your attention. Set a recurring 1-on-1 with your sales leader, separate from team meetings, focused only on how they're doing, not just team numbers. Need help building a sales team structure where leadership gets supported, not just installed? Schedule a Sales Recruiting Planning Call: h...