The sports documentary boom isn't over, but the business is changing 🎬 Today, success requires more than star power. Platforms want distinctive stories, meaningful access and stronger audience appeal. During the streaming wars earlier this decade, premium docs sold for prices approaching $8M on the high end. However, platform demand has changed, and with documentaries themselves not necessarily being a driver of subscriptions, prices are now well below that figure. As budgets tighten and viewers demand more than athlete access, producers are betting on smarter spending and new content formats.