Ben Shelton sat down with Rich Kleiman for the latest episode of Boardroom Talks ahead of the US Open to discuss his rise to the top of American tennis, his love for playing in New York, and what it takes to compete at a Grand Slam. Shelton opens up about why the US Open is the tournament he wants to win most, how he prepares physically and mentally for the pressure of a Grand Slam, and why he believes the next generation of tennis players is better than ever. The American tennis star also dives into his unconventional path through college tennis at the University of Florida, how college helped develop his game and relationships, and why NIL could change the future of professional tennis. Shelton shares his thoughts on the business of tennis, building an authentic brand, choosing the right sponsorships, and why he prioritizes winning over chasing money. He also breaks down his approach to film study, serving, return of serve, athletic development, mental focus, coaching with his dad,...