Rockstar is building the biggest game of this generation without using generative AI to create it.
Take-Two CEO Strauss Zelnick says generative AI has had zero part in the development of GTA 6. Rockstar chose to build the world by hand, street by street, building by building.
The scale is ridiculous.
GTA 6 has well over 600,000 animations. GTA 5 had around 55,000. Red Dead Redemption 2 had around 300,000.
Rockstar even created a dedicated team in Los Angeles focused on making NPCs feel more believable. Instead of automatically mixing body parts and clothing to create crowds, every NPC was individually art directed.
Even rooms are built around the people living in them, down to what they drink, photos on the walls, and marks left on tables.
After more than a decade of development, you can see where the time went.
In a year where AI is being used to generate entire worlds from a prompt, Rockstar is making the opposite bet: the thing that makes a world feel real is still human tast...
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