Ess-a-Bagel has been a New York institution since 1976. Today, the family-owned and women-led brand is celebrating it’s 50th anniversary. 🥯 essabagel 📍 New York City 📅 1976 🏆 Ess-A-Bagel was founded by Florence and Gene Wilpon and Florence’s brother Aaron Wenzelberg, who came from an Austrian baking family. Today, the brand is led by CEO Melanie Frost, Florence’s niece. Fifty years later, Ess-a-Bagel continues to define the classic New York bagel experience with its signature kettle-boiled bagels, house-made cream cheeses, smoked fish and classic deli favorites. In 2026, the brand celebrated its milestone anniversary by opening a new flagship at 770 Third Avenue in Midtown East and launching its first Upper West Side location through a partnership with Wonder. Recent honors include BagelFest’s 2024 Lifetime Achievement Award, winning Best of the Boroughs at BagelFest 2025, and being ranked # 1 in The infatuation 2025 NYC bagel taste test. Through every new location and partnersh...