. The Creative Pack thecreativepack - The Good Collective: A Bold New Wellness Brand . Get Featured & Enter WBDS Awards: worldbranddesign.com . In partnership with INFRA, we built The Good Collective™, an exclusive natural wellness brand on a mission to cut through the noise in an ever-growing category. INFRA is a purchasing cooperative comprised of independent Organic and natural food & wellness retailers. Their mission is to build a sustainable future where independent natural food retailers are thriving and in turn, strengthening their local economies. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #typography #packagingdesign #photography #labeldesign #worldbranddesign #worldbranddesignsociety