. thetalesofj thetalesofj - Nocaff Coffee Without the Rush, Made for the Moment . Get Featured & Enter WBDS Awards: worldbranddesign.com . Nocaff is a decaf canned coffee brand made for people who want the comfort and ritual of coffee without the rush that usually follows. The identity needed to make decaf feel more visible and desirable without turning it into another high-energy coffee brand. It had to feel relaxed, but still strong enough to stand out in a crowded drinks category. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #typography #packagingdesign #labeldesign #worldbranddesign #worldbranddesignsociety