. Que Cálido Studio quecalido - PISTA: A Visual Identity Designed for a Generation Ready to Take Off . Get Featured & Enter WBDS Awards: worldbranddesign.com . There is a generation with a lot to say. A generation shaped by constant change, new technologies and cultural shifts, moving naturally between disciplines, ideas and perspectives. PISTA is a series of talks created as a meeting point for that generation: a space to connect, listen, learn, question and create. Its defining invitation, “Charlas para despegar” or “Talks to take off” became the conceptual starting point for the identity. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #logotype #typography #worldbranddesign #worldbranddesignsociety