Millennials have officially been named the 'drunkest generation' š»ā
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New research has found 81% of millennials surveyed drink alcohol, putting them ahead of Gen X at 77% and Gen Z at 74%.ā
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But Gen Z appears to be closing the gap. The generation has gained a reputation for drinking less and opting for healthier lifestyles, with previous figures showing just 66% drank alcohol in 2023.ā
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Researchers say that figure has now risen to 74%, suggesting the idea of Gen Z turning its back on booze might not be quite as clear-cut as previously thought.ā
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Meanwhile, Boomers have become the least likely generation to drink at 71%, despite younger generations traditionally being associated with drinking less.ā
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Millennials are still holding onto the top spot for now šā
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#beer #pint #ladbible