uefa referees now have their own sponsor.⁠ ⁠ Workwear brand strauss_europe has become the first official partner of UEFA refereeing, with its logo set to appear on match officials across competitions including the Champions League, Europa League and Conference League.⁠ ⁠ It marks the first commercial partnership of its kind for UEFA referees. Another sign of how valuable officials have become as part of the football product itself.⁠ ⁠ #UEFA #FootballBusiness #Sponsorship