Rebecca Black joins Billboard’s On the Record to go deep on one of the biggest questions in music right now: Is there such a thing as bad virality? Fifteen years after “Friday” made her the internet’s most unavoidable conversation, Rebecca reflects on how different the online world was in 2011—when a monoculture could make something feel “everywhere”—versus today’s hyper-personal algorithms, niche platforms and nonstop viral cycles. She revisits what it felt like for a song to explode while she was still a kid trying to understand the industry, identity and perception in real time. Rebecca talks about the pressure artists face to chase numbers, why trying to “gamify” virality can kill what makes something special, and how the modern music economy turns attention into a bottom line—not just for labels, but for artists with teams depending on them. Rebecca also opens up about reclaiming “Friday” as it reaches new milestones (including its platinum certification), finding ways to make i...