This EsDeeKid X Gucci campaign has been a long time coming.
He has featured heavily in Demnaโs first ever collection for Gucci, as well as other UK UG rappers like fakemink, Ledbyher & Rico Ace.
The Liverpool rapper has been spotted in Gucci pieces over the course of his career & has even referenced the brand in his music before, so this just makes sense ๐
๐ธ: gucci justshavedmyhead
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#undergroundsound #ukunderground #gucci