Shelf placement used to be the whole game. Now the fight happens in the first three results of a search someone runs from the couch. If retail media is still a line item near the bottom of your plan, you are funding someone else's growth. We help retail brands plan it like the main aisle. Drop us a note if you want a second set of eyes on where your dollars are going. (theusim.com/contact) #Retail #RetailMarketing #MediaPlanning #USIM #MediaAgency