Comment "Watch" for the full episode 👇️⁠ ⁠ Barney Pascall | Managing Director of ultimate.sevens on why Ilona Maher matters so much to Rugby Sevens.⁠ ⁠ Her impact goes far beyond what she does on the pitch. ⁠ ⁠ She’s shown how Sevens athletes can build their own brand, grow their profile through social media and become genuinely relatable role models for a younger audience.⁠ ⁠ For Barney, that is a huge opportunity for the sport: helping more athletes showcase the athleticism, personality and culture that makes Rugby Sevens different.⁠ ⁠ #RugbySevens #IlonaMaher #bizofsport