If your business depends on support from friends and family, you’re going to run out of momentum fast. Strangers built every major company in the world. The people who knew you five years ago see you through the lens of who you used to be. A stranger only sees the solution you're offering them today. When someone close to you skips buying your product, it’s rarely out of malice, it’s usually because watching you take action reminds them of the moves they aren't making. Stop pitching to a local group chat of twenty people. Run ads, build cold outreach, show up where new eyeballs are, and sell directly to the thousands of people who actually need what you offer. #ShaneTheCEO #BusinessMindset #Entrepreneurship #MarketingStrategy #ScalingUp