lovework.studio "Cadmus are an ed-tech platform providing end-to-end assessment solutions for universities across Australia, UK and US. Assessment delivered well can have a profound impact on the results of students and makes the lives of educators easier. Cadmus elevate assessment for both educators and students through their comprehensive and smart product. We worked collaboratively with the Cadmus team over a 9 month period, transforming all aspects of their brand including strategy, identity, digital design, website, social, communications and events. Uplifting Assessment. The refreshed brand, with its sophisticated and holistic aesthetic, comes closer to the visual cues of the universities who use the platform. The quill logo has been refined and now moves as if wielded by a busy academic. The colour palette uses rich tones, picked from renaissance era paintings, a time when education thrived. The illustrations, illuminated by hand, add some fun by picturing modern day academic...