joicopro is expanding its LumiShine Demi-Liquid lineup with the new Café Luxe Collection, featuring Ash Gold (AG) and Mocha (M). Ash Gold combines a cool foundation with a touch of gold to help refine unwanted warmth while keeping blondes bright and reflective, while Mocha brings creamy richness, soft dimension and wearable warmth to brunette formulas. And there’s plenty of room to customize. 👀 Swipe through to see how joicopro artists are using Café Luxe behind the chair. Which formula are you saving first? #btceditorial #behindthechair