Skipping showers? Forgoing deodorant? Ditching hair wash day? It might not seem like the most natural dating strategy, but some Gen Z men are embracing their natural musk. They’re calling it “#pheromonemaxxing.” While science has shown scent can play a role in attraction, psychologists and dermatologists say there’s no evidence skipping showers is going to make you more desirable to potential partners. Read more at the link in our bio. 📸: Getty Creative 🖌️: Alan Nguyen, USA TODAY