This video demonstrates Store Genie, a multi-agent AI system developed by Amdocs and AWS, built on Amazon Bedrock AgentCore, and currently live in production at PLDT. The solution empowers telecom customer service representatives to resolve complex issues (provisioning failures, billing discrepancies, and network mismatches) in minutes instead of hours by connecting AI agents directly into existing BSS/OSS systems via MCP endpoints. At PLDT, Store Genie has saved over 61,000 hours of customer wait time, reduced L2 ticketing by 50%, and scaled from 5 stores to 140 in just weeks. The demo showcases how a store representative uses natural language to diagnose a failed SIM provisioning, apply an automated resolution, and even process a personalized upsell offer, all without switching between systems. Store Genie will soon be available on AWS Marketplace as a SaaS offering for global telecom operators looking to transform their frontline customer experience.
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