Barney Pascall | Managing Director of Ultimate Sevens on why Ilona Maher matters so much to Rugby Sevens. Her impact goes far beyond what she does on the pitch. She’s shown how Sevens athletes can build their own brand, grow their profile through social media and become genuinely relatable role models for a younger audience. For Barney, that is a huge opportunity for the sport: helping more athletes showcase the athleticism, personality and culture that makes Rugby Sevens different. #RugbySevens #IlonaMaher #SportsBusiness