Comment "Watch" for the full episode 👇️⁠ ⁠ £100M is becoming the new normal in the Premier League.⁠ ⁠ Transfer fees that would have looked extraordinary just a few years ago are now becoming standard, with £50M - £60M increasingly feeling like the price of an average top-flight player and £100M the new benchmark for elite talent.⁠ ⁠ The market has moved incredibly quickly.⁠ ⁠ Has the Premier League completely reset what a top player is worth?⁠ ⁠ #PremierLeague #Transfers #businessofsport