Colorado is once again taking a very different approach to college football. Players have been spotted wearing their Instagram handles on the backs of their practice jerseys, replacing the traditional last name with usernames such as “@shedeursanders.” The idea actually dates back to Deion Sanders’ time at Jackson State and followed him to Boulder when he took over Colorado in 2023. The Buffaloes continued using the personalized practice jerseys in 2024, and the concept has resurfaced again this week. For Coach Prime, the reasoning has always been simple: help his players build their individual brands. When asked about the jerseys in 2023, Sanders explained that players want to be noticed and gain followers, so he saw helping them grow their platforms as part of his responsibility as their head coach. Former Colorado offensive coordinator Sean Lewis similarly described it as an opportunity for players to build their brands. In the NIL era, those followers can mean much more than...