The creator brand trip isn't dead 🙂‍↔️ ghd brought a curated group of creators to Sicily last month to launch its new Sculpt Hair Straightener. The trip wasn't a standalone moment, it plugged into ghd's 25th anniversary and drove double-digit growth for the brand across EMV, impressions and engagements ⭐️ TL;DR: the brands winning at brand trips aren't necessarily just going bigger, they're going more intentional. Right creators, right moment, right product tie-in 👏 Swipe for a look at the numbers and some of the creators who drove the buzz ➡️ #ghd #ghdscuplt #influencermarketing #marketing