One year ago, Tame Impala released ‘Loser.’
Kevin Parker, the sole creative force behind Tame Impala, wrote and produced 'Loser' entirely on his own, releasing it through Columbia Records as the second single from his fifth studio album, 'Deadbeat.' The track followed July's 'End of Summer,' which had marked the project's first release on the label after years with Interscope, and Parker teased 'Loser' in typically cryptic fashion, sharing posters and social clips bearing just the word "Loser" alongside the date "9.3" in the days leading up to release.
‘Loser’ leans into psychedelic pop and funk, continuing the groove-heavy, dance-adjacent direction Parker had been exploring since 'The Slow Rush.' Its release came one day before Parker formally announced 'Deadbeat' itself, confirming an accompanying international campaign across Australia, Europe, and North America ahead of the album's full arrival that October. The rollout continued with further singles, 'Dracula' and 'My Old Ways,'...
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