The business lesson hiding inside your dating apps. Let’s spill the ☕️
Every dating app raised prices this year. Tinder and Bumble lost users doing it. Grindr gained 16% more paying customers. The difference isn’t the product, it’s that Grindr’s users have nowhere else to go.
And Match just paid $100 million for a piece of a small gay dating app instead of building one. 🍵
#datingapps #grindr #tinder #bumble #businessstrategy