Michelob ULTRA is going all in for the FIFA World Cup 2026 with fan festivals, stadium activations, athlete appearances, and nationwide experiences leading up to the tournament in Canada. The campaign includes a new global commercial featuring: * Jonathan David * Lionel Messi * Ronaldo Nazário * Guillermo Ochoa Michelob ULTRA Zero has also officially named Jonathan David as its Canadian athlete ambassador, with plans for a surprise Canadian fan event where people will get the chance to play against him “for an ULTRA Zero.” Across Toronto and Vancouver, the brand is launching large-scale fan programming tied to the tournament, including: * FIFA Fan Festival experiences * Canada Soccer House activations * live podcast studios * beer garden takeovers * matchday fan zones * tournament viewing experiences In Toronto, fans can expect activations around: * Toronto Stadium * FIFA Fan Festival Toronto * Canada Soccer House Toronto Meanwhile, Vancouver programming will centre around: * ...