Zed by Typotheque (typotheque), a Netherlands-based type design company, didn’t begin as a design exercise. ⁠ ⁠ Rather, it started in a hospital study in Paris, looking at how people with low vision actually read, and how most typefaces behave under real reading conditions. ⁠ ⁠ That research became the foundation for the entire project. From the beginning, the goal wasn’t to make something expressive, it was to make something clearer, under real human conditions. ⁠ ⁠ Explore Zed >⁠ bit.ly/420gcHa⁠ ⁠ #type01 #typedesign #typeface #graphicdesigner #typography #typotheque