Motorsport has data on almost everything. So why do we know so little about the driver? Dr Fran Longstaff, Chief Innovation Officer at @more.thanequal, joins Hairpin Co. to discuss the research behind driver performance, from understanding the physical and cognitive factors that shape performance to using data to build better pathways for identifying talent. Read the full interview via the link in bio. ——— Business of Motorsport explores the people, ideas, and decisions that keep racing moving. #BusinessOfMotorsport #MoreThanEqual #DriverDevelopment #MotorsportResearch #WomenInMotorsport