If every driver needs a tailored fit and setup, why are we still relying on trial and error? Dr Fran Longstaff, Chief Innovation Officer at @more.thanequal, explains how her team is rethinking the car setup process, using data to match drivers to cockpit measurements faster and more precisely, effectively reducing what once took hours down to minutes. Read the full conversation in bio. ——— Business of Motorsport explores the people, ideas, and decisions that keep racing moving. #BusinessOfMotorsport #MoreThanEqual #DriverDevelopment #MotorsportResearch #WomenInMotorsport