You don’t coach a driver to win. You coach them through everything it takes to win. @smooreracing, driver coach at @more.thanequal, joins Hairpin Co. to discuss the preparation behind a race weekend, from detailed driver notes and preparation calls to breaking down the small goals that ultimately lead to a win. Read the full conversation in bio. ——— Business of Motorsport explores the people, ideas, and decisions that keep racing moving. #BusinessOfMotorsport #MoreThanEqual #DriverDevelopment #MotorsportCoaching #WomenInMotorsport