If you commuted to the #USOpen via #GrandCentralStation, then you may have seen #GreyGoose's activation, the #LastServeBar. 🎾 The #popup occurred in Vanderbilt Hall on September 2 and 3 from 5:00-8:00 PM and 10:00 - 1:00AM, with the goal of giving fans a chance to toast world-class tennis beyond the tournament grounds. We got a tour of the space from Aleco Azqueta, Global VP of Marketing at Grey Goose who shared the inspiration, background, and goals of the activation.