〰️ The Curly-Haired Guy Is Big Business Men’s grooming has long relied on familiar codes of masculinity, but British textured haircare brand Wavy (feelwavy) is taking a different approach. Founded by brothers Eyal (eyalbooker) and Ariel Booker (arielhbooker), the three-year-old brand is building around a specific consumer it believes the category has historically overlooked: young men with textured hair. With ambitions to scale the business significantly, Wavy offers a look at how going deeper, rather than wider, could create new opportunities in men’s beauty. beautymatterofficial #BeautyBusiness #MensGrooming #jewishpeople