Rhoback just got a major boost.
L Catterton and Patricof’s CHAMP Fund, as well as more than 250 pro athletes (Jameis Winston, Jayden Daniels, Justin Jefferson, and many more), is investing nearly $50 million into the apparel brand, signaling big confidence in the growing lifestyle apparel space and the evolution happening at the intersection of sports and culture.
Rhoback, known for its dog logo and performance polos, is clearly entering its next phase of growth with store expansion on the horizon.
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