This summer took us across the globe to LIONS | The Home of Creativity 🇫🇷🦁, then back to Vancouver to continue contributing to our local community at Taiwanese Canadian Cultural Festival - Taiwanese Canadian Cultural Festival 🇹🇼🇨🇦. We had the opportunity to experience different events, each offering valuable lessons in storytelling, brand experience, audience engagement, and community building. At Cannes Lions, we explored award-winning campaigns, emerging creative trends, AI innovations and inspiring conversations shaping the future of the industry. Back home, the Taiwanese Festival reminded us the power of culture, heritage, and meaningful experiences bringing communities together. Although these events took place on completely different scales, as creatives and marketers, we’re constantly reminded that the best ideas are those that leave a lasting impact. Swipe through some of our biggest Summer Takeaways and the lessons we’ll continue bringing into our work throughou...