At the Qwen Conference Hong Kong, Calvin Tang, Marketing Director of North APAC at Alibaba Cloud, and Gear Lau, Creative Director at GreenTomato, explored how generative AI is fundamentally reshaping brand storytelling and creative production. To demonstrate what’s possible, we put the newly launched Wan3.0 into action. Key insights from the session: 💡 Start with the outcome, not the tool: Clear business and creative objectives must always drive AI adoption. 💡 Visualise earlier, align faster: AI prototypes and keyframes allow teams to validate concepts before committing significant production resources. 💡 Combine AI capabilities with human judgement: While Wan3.0 enables longer-form generation, multi-reference inputs, and native audio-visual creation, storytelling, brand consistency, and quality control remain essential human responsibilities. A huge thank you to the GreenTomato team for this valuable collaboration and for showcasing the real-world impact of our AI video model. ...